Brand promotion is the marketing communication strategy to inform, persuade, convince, and influence the decision making process of buyers when they choose a particular brand. It is done with the purpose of promoting brand awareness to create consumer’s interest. So they could make sale and convert them into loyal customer.

Brand promotion is required because of the following reasons:

  • Promote certain features of the brand like price and special schemes which are being offered?
  • Make the customer differentiate brands product from others because of certain unique features,
  • Increase the product demand,
  • Establish positive image and brand equity.