Commercial Exhibitions, Generally Called Trade Fairs, Trade Shows Or Expos, Are Usually Organized So That Organizations In A Specific Interest Or Industry Can Showcase And Demonstrate Their Latest Products, Service, Study Activities Of Rivals And Examine Recent Trends And Opportunities. Some Trade Fairs Are Open To The Public, While Others Can Only Be Attended By Company Representatives (Members Of The Trade) And Members Of The Press.


The Roles Of Exhibition Organizers/Event Managers Vary, But The Work Encompasses Identifying Potential Business, Researching, Writing, Planning And Running All Aspects Of Exhibitions On Behalf Of A Client Or Own Organization. They Work On Public Events, Trade And Industry Exhibitions, Product Launches, Company Events And Private Events Such As Weddings. As Well As Planning An Event/Exhibition In Advance, They Will Usually Be Present During The Event To Deal With Any Issues As They Arise.



  • Planning Exhibition Hall Layouts And Activities Programme Such As Workshops, Seminars And Demonstrations
  • Researching Suitable Venues And Ensuring All Necessary Equipment Is Available
  • Selling Stand/Exhibition Space To Potential Exhibitors
  • Seeking And Securing Sponsorship
  • Designing Anything From Online Registration Forms To Floral Arrangements
  • Arranging Insurance Cover And Ensuring Legal, Health And Safety Requirements Are Adhered To
  • Coordinating Caterers, Stand Designers And Equipment Hire
  • Organizing Car Parking Facilities, Security, First Aid And Catering
  • Promoting The Event And Organizing The Production Of Tickets, Posters, Catalogues And Sales Brochures
  • Supervising The Dismantling And Removal Of Stands.

    Travel: During The Working Day And Absence From Home Overnight Is Occasional.

    Working Hours: These Are Mainly Monday-To-Friday Office Hours, But Additional Unsocial Hours Can Include Evenings And Weekends.

    Location: Opportunities Exist Mainly In Towns Or Cities Throughout The Country. Opportunities For Self-Employment: Commonly Possible As Many Work Freelance.

    Typical Employers: Large Companies; Exhibition Organizers; Exhibition Centers.

    Career Development: Entry To And Progression Within The Business Is Competitive. Progression Is Usually By Taking Increased Responsibility For Events Within The Same Organisation, Or By Moving To Larger Organisations.

    Salaries: Salaries Will Very Depending On The Employer. In A Sector Essentially Based On Sales, Bonuses Are A Large Part Of An Event Professional's Salary. Open to non graduates and graduates of all disciplines.

    Other relevant degree subjects:

  • Business-Related Studies
  • Marketing
  • Public Relations
  • Postgraduate study: While Not A Prerequisite For Entry, Graduates With The Appropriate Postgraduate Qualifications Are Likely to Compete Favourably.

    Training: Training Is Usually On-The-Job, But External Courses Are Also Available.

    Tips for applications: Decide Whether It Is Conferences Or Exhibitions In Which Your Interest Lies, As They Are Two Totally Different Disciplines. Pre-Entry Experience Is Recommended. Many Entrants Have Experience In Sales, Marketing, PR And Advertising Etc. Build Up Any Experience Which Could Develop And Demonstrate The Required Skills, Eg Assisting At College Open Days And Employment Fairs.

    Skills And Qualities:

  • Excellent Written And Oral Communication Skills
  • Good Interpersonal Skills, Organisational Ability And Time Management
  • Ability to Multitask
  • Attention to Detail And Ability to Work Effectively Under Pressure
  • Customer Focus Is Vital
  • Negotiation Skills
  • Willingness to Work Unsociable Hours
  • Imagination And Creativity
  • Ability to Cope With Pressure And Tight Deadlines.

    The Events Industry Now Includes Events Of All Sizes From The Olympics Down To Business Breakfast Meetings. Many Industries, Celebrities, Charitable Organizations, And Interest Groups Hold Events In Order To Market Their Label, Build Business Relationships, Raise Money, Or Celebrate Achievement. The Process Of Planning And Coordinating The Event Is Usually Referred To As Event Planning And Which Can Include Budgeting, Scheduling, Site Selection, Acquiring Necessary Permits, Coordinating Transportation And Parking, Arranging For Speakers Or Entertainers, Arranging Decor, Event Security, Catering, Coordinating With Third Party Vendors, And Emergency Plans. Each Event Is Different In Its Nature So Process Of Planning & Execution Of Each Event Differs On Basis Of Type Of Event. The Event Manager Is The Person Who Plans And Executes The Event, Taking Responsibility For The Creative, Technical, And Logistical Elements. This Includes Overall Event Design, Brand Building, Marketing And Communication Strategy, Audio-Visual Production, Script Writing, Logistics, Budgeting, Negotiation, And Client Service. Due To The Complexities Involved, The Extensive Body Of Knowledge Required, And The Rapidly Changing Environment, Event Management Is Frequently Cited As One Of The Most Stressful Career Paths, In Line Next To Surgeons.


    We Have Leading-Edge Machineries At Our In-House Workshops Where We Produce The Magical Exhibition Booth Design, Using Premium Quality Materials And The Most Updated Production Techniques And Technology.


    Brand Promotion Involves Informing, Reminding, Persuading Convincingly And Influencing The Buyers To Drive Their Purchasing Decision In Favor Of A Brand. It Also Focuses On Building A Loyal And Long-Term Customer Base. The Process Involves: Marketing The Brand Name And Logo Rather Than Individual Products.